Dear friends, good morning! Today we’ll talk about the fourth product by Siberian Super Natural Nutrition series. Stress Re.Live is designed for those who experience constant work overload. Manages companies or business. Those responsible not only for themselves but also for a large number of people, multitasking a constant stream of decisions. Today I read a great article about how – even disregarding actual working hours – company executives experience roughly the same level of stress as people do after an accident. In light of this worrying statistic, Yury, please tell us how you understand the phenomenon of stress. When it comes to stress, everyone keeps pointing at big cities, multitasking and a lot of other irritants, which are recent in terms of the anthropological timeline. This is baffling. “We’re so unlucky to born in such a stressful epoch” is a common sentiment. But we consider stress an absolutely inevitable part of life. We just have to bear with it. We have to quell and cope with it somehow. Well, in fact, there is nothing super-debilitating in a body’s exposure to stress. If we look at wildlife, predator and prey, we see that animals experience a much greater level of stress than we do. For them, stress is a matter of life and death. “Will I survive or not… will I get food and continue my fight, or is this the day I die?” Now, that’s stress! Nonetheless, if you’ve been in the wild, say, Africa, you can clearly understand that animals don’t suffer any deep stress disorders. They experience severe stress but recover very quickly, and this is how they survive. So, if they had reacted to one-off stresses the way we do, then no evolution would be possible. So the question is not in the level of stress, nor its quantity nor regularity – neither its permanency – but the way we cope with it. But animal stress is a subject for a different day. We’re not talking about them here. Here, we’re talking about man. Man is able to cope with the most severe, difficult and chronic stress in the face of intense multitasking. Our bodies have the tools for this. First up, central nervous system and the brain. With proper self analysis, the latter can develop a healthy attitude towards stress. Yes, a conscious and thus manageable reaction to stress is possible. But we’ll leave it be, as this is a separate matter. Unlike the central nervous system of animals, our CNS can help us identify a negative factor and decide how to reduce or eliminate it. Some people don’t react to stress in a conscious way, which is a big problem. But there’s another part to it – one inherent to both humans and animals. Because we are animals too. And this part is much easier to deal with in life. We believe that stress is entirely dictated by nerves. “That’s how my nervous system is, I react intensely to any stressor, and I can’t recover for a long time. That’s just my nature.” And indeed, the nerve cells, impulses and trunks are the final step in the process of developing stress. It’s the anatomical component of stress, given to us by nature, and there is nothing we can do about it. The number of cells and nerve trunks we have, and how they work – these things are determined by nature. But many people don’t see that that’s just the final part of a chain reaction, because nerve cells andprocesses don’t exist on their own. They are controlled by certain bioactive substances – neurotransmitters. Our nervous system releases certain chemicals. The most striking example being adrenaline or norepinephrine. We all know that the release of a large amount of adrenaline occurs in response to some stressor. These are not nerve cells, but rather a chemical substance. Its level determines our reaction. Nature always has a balance: and so, there are two kinds of neurotransmitters – excitatory and inhibitory. It’s very true for animals: a hare chased by a wolf is experiencing terrible stress on the verge of death. To be able to escape, its body secretes a huge amount of adrenaline and norepinephrine that enable its muscles to work extremely well and activate blood flow. Half an hour after the chase, the hare is calm again. Once out from the stressful situation, the body releases a huge amount of calming neurotransmitters. So, after the norepinephrine and adrenaline rush, the animal realizes that the stress has passed and it will live another day. Its body begins to secrete a huge amount of calming substances to bounce back and continue the usual pace of life – for example, it starts eating, as the hare spent a huge amount of energy to get away. That’s it: a huge surge of stimulating neurotransmitters and right after – a surge of calming ones. A human often experiences the same thing. For example, the roller coaster effect: you ride down, getting a huge amount of norepinephrine and adrenaline. You feel scared or even terrified. Once the ride is over – you feel joy and relief. Why? Because here come calming neurotransmitters. The feeling of fear and stress instantly vanish. You’re up for the dare of another roller coaster again. This is a simplified example. But this is how our body works, and, hence, our perception of stress and the ability to overcome it depend on this bounceback: how many excitatory neurotransmitters our body secreted, and how many inhibitory ones responded. If our system is in balance, we can easily adjust to almost any stress. And important question becomes: where do neurotransmitters come from? Surprisingly, our food is one of the sources. Let’s refer to the ingredients of our product to find out how these calming neurotransmitters are generated. Take such an ingredient as magnesium. It may seem like a simple mineral. What could it have to do with stress? Nonetheless, magnesium is one of the most versatile anti-stress agents. We get it from food, and it’s essential to maintain the balance of magnesium and calcium. Calcium is not a neurotransmitter, but it prepares our organs and systems to perceive stimulating actions. For example, as norepinephrine is released, calcium constricts blood vessels, increases nervous pressure, and we’re able to deal with stress. Calcium is an excitatory mineral, and magnesium is a calming one. So taking large amounts of calcium without getting enough magnesium in our diet causes an imbalance. If there is a lot of calcium, the reaction to adrenaline, norepinephrine and other stimulating neurotransmitters will be instant. Moreover, in case of magnesium deficiency, you won’t get complete recovery, relaxation, expansion of blood vessels, and drowsiness. Let’s consider a simple example. If we get an adequate amount of magnesium from food, we prepare our body to recover and relax after the stress exposure. Magnesium obtained from food is essential for normal recovery from stress and good sleep. Many people suffer from stress because they don’t get the proper amount of sleep, because we all know that the body produces many restoring neurotransmitters during sleep. For proper sleep, the body needs an adequate amount of magnesium. Stress Re.Live contains an organic form of magnesium – magnesium bisglycinate – being an amino acid chelate, it boasts an extraordinary degree of availability. Yes, it’s an aminochilate complex that is very easily absorbed. But not only magnesium is important to us. We also need glycine. It may seem like your average amino acid, found in different products, but it turns out that glycine is the very neurotransmitter with restorative powers. It promotes a calming, relaxing effect. Therefore, the more glycine we get from food, the more intensive the recovery is, especially after stresses. Glycine is a classic calming neurotransmitter used upon stress: a sharp upturn in excitement, then a sharp decline. And that’s it, we get back into shape and we’re ready to start with a clean slate. Or, for example, another important element is serotonin, which restores normal nervous system function. Many have heard of it as one of the “hormones of pleasure” along with dopamine, which regulates our mood and attitude to life. There is such a term as a positive attitude to life. We can and we should develop it, in relation to negative factors, including stress. The conscious part is crucial, but we must bear in mind that we’re helpless without the biochemical factor. Many people say: “I’m trying to develop a positive attitude, but it’s not working.” Then, something is wrong biochemically: perhaps you lack serotonin, which helps us optimize our mood, overcome difficult situations and stressful failures. Serotonin is a natural substance that is synthesized in the body, generated from “predecessors”. This is crucial to understand. It is not a ready-made component. For its normal synthesis, we must get a certain amount of its “predecessors” from food. One of them is hydroxytryptophan, which is also a part of Stress Re.Live. Entering the CNS, hydroxytryptophan stimulates the synthesis of serotonin. The more we get it from food (and it’s a normal substance that should be present in our diet), the more serotonin will be naturally synthesized in the nervous system and the better we’ll treat stressful overloads. It’s known as a hormone of pleasure, and this alone speaks volumes. Let’s take another ingredient of Stress Re.Live: L-theanine. That’s also a natural component. We get it from strong green tea. But there are different types of green tea. It originated in China and Japan, so to get a grasp on how to drink and brew green tea properly, you should visit its homeland and see firsthand such an invariable attribute of the Japanese diet as matcha. In Japan, all parts of the plant are used in green tea, including all the leaves and bioactive substances these contain. In the Western world, it’s believed that over-steeped green tea is bitter and tasteless, but nothing could be further from the truth… L-theanine is a key component of green tea leaves. Its structure resembles the amino acid glutamine, which we get from food. Entering the central nervous system, glutamine acts as an excitatory neurotransmitter. It activates the processes that stimulate the nervous system and mobilize the body’s resources to get away from stress. There is too much stress in our life, and we must reduce it somehow. L-theanine’s structure is very similar to glutamine’s and when it enters the nervous system, it binds and blocks glutamine receptors. But since it’s not glutamine, it doesn’t cause an excitatory effect and instead prevents our own glutamine from acting. By blocking glutamine receptors, it thereby disables the excitatory effect completely. In this indirect way, it eliminates excessive nervous excitement. On the other hand, black tea promotes a strong excitement, even a fast heart palpitations, especially if it is over-steeped. And it’s clear why: caffeine serves as a stimulant for the synthesis of adrenaline and norepinephrine. This is a classic food substance that plays in favor of excitement. Black tea contains pure caffeine. Thanks to fermentation, it is secreted and quickly absorbed by the body. Whereas green tea doesn’t ferment caffeine. On the one hand, extracted from its dried leaves, caffeine is very poorly absorbed (thanks to its bound state). On the other hand, L-theanine doesn’t break down in the green tea leaves, so even if you drink green tea in the evening, you can easily fall asleep – caffeine won’t have its effect, and L-theanine will promote a relaxing effect by blocking the excitatory effect of glutamine. So, we’ve been talking about foods containing magnesium, glycine, tryptophan, but what we’re actually discussing is the blocking effect on stimulating neurotransmitters. That is how healthy food and adequate content of these substances affect the processes of excitation in the body. Yury, are there any analogous products to Stress Re.Live on the market? If I want to cope with stress, what can I find for myself? All that we’ve just mentioned – magnesium, glycine, L-theanine, hydroxytryptophan – can be found on the market as being long-standing “players” of the industry. But make sure to pay attention to the dosage. We always emphasize this, as it’s not enough just to mention the name of some herb or ingredient. You should know the exact dosage you need to take, because in case of low doses or absence of standardization, you won’t get any effect. Treat it like you do aspirin. For example, you enter a pharmacy, understanding that 500 mg of aspirin is a normal effective dose. If you’re offered a pill and said: “We don’t know how much aspirin is there, but it’s very cheap” – you won’t buy such a product. An ineffective dose makes for no effect. In our case it’s just the same. So, the first thing you pay attention to is dosage. The second crucial point: if you go to the pharmacy, you’ll find all the above-mentioned ingredients as mono-products. Our stress management system is rich in a large number of various mediators for a reason: they all work in unison. To properly recover from stress, you should have enough serotonin, glycine, and magnesium. We won’t get any effect if we take a month-long course of magnesium, and then take a course of some other agent the month after… All these are elements of one complex system, and they must be taken in their balanced dosages. Am I right to say that the key advantage of Stress Re.Live is that it includes all these ingredients in one product? Everything that we’ve just named is found in one product and in adequate effective dosages. If you take Stress Re.Live and look at its active substances, you’ll see the following numbers: 75, 80, 100, 150% of the recommended dosages. But, since we’re presenting it as an innovative series, then, it must include some advanced components. A new component for the CIS market, lactoprotein hydrolyzate under the brand name: LACTIUM®. It’s a truly innovative component that deserves its brand name. It’s developed by the famous company INGREDIA. This is a French company specializing in the production of protein concentrates and protein isolates isolated directly from whey. LACTIUM® is one of its innovative components. What is LACTIUM® and how does it work? An interesting question. Everything that we’re discussing now has nothing to do with pharmacological substances or artificial effects on the body. When faced with stress, many people go to the pharmacy and buy antidepressants, synthetic sleeping pills, thinking that they help the body in doing so. But you need to restore the natural body resources, and only if that doesn’t work, think about more serious treatment. The idea of the LACTIUM® search was born after researchers noticed that an infant immediately falls asleep after drinking a certain amount of breast milk. Everyone has seen this once or twice. As the expression goes, “to sleep like a baby”. After breastfeeding, the baby falls asleep for 2-3 hours and no stress can frighten him awake. INGREDIA specialists began to explore milk constituents and why it affects the child’s CNS in this manner. In their search, they discovered a substance called alpha-casosipine. It turned out that this component is a result of hydrolysis of a common casein protein and it is essential for the proper functioning of the nervous system, especially for a full, deep sleep. Alpha-casosipine, penetrating the CNS, binds gamma-aminobutyric acid receptors, and this is another very important calming neurotransmitter. Gamma-aminobutyric acid, affecting the CNS receptors, causes relaxation, calming and healthy sleep. While alpha-casosipine stimulates the action of this gamma-aminobutyric acid, providing a relaxation, calm and drowsiness. Back in the 70s a pharmacological group of tranquilizers was developed, which acted precisely through the gamma-aminobutyric acid system. They brought on sleep instantly, but the sleep period was very short, as their effect on the deep phase cycled through too fast. Patients wouldn’t reap the recovery benefits they needed. Today, the benzodiazepine tranquilizers are barely used because they are highly ineffective and prevent full recovery. Whereas alpha-casosipine, sharing a similar chemical structure with tranquilizers, has a natural origin, so the body perceives it as “its own” substance. When it enters the brain, it brings about a full, deep sleep, just like that of a baby. As I see it, this is an innovative substance, but when developing new products, we’re never going to say that this is the final discovery. Or that we should forget previous successes. In the formula for this complex, you’ll also find standardized extracts of valerian and passiflora, produced by the German company – Finzelberg™. This 150-year company is engaged in the production of plant extracts. Seems as though everyone’s heard of valerian, and not so many of passiflora, but it’s still fairly well-known: Then how is it innovative? Turns out that valerian extract also affects the gamma-aminobutyric acid system, but its effect is too slight because it’s a natural substance. And herein lies its advantage: you get a well-balanced effect without “hangover syndromes”, as you would after taking tranquilizers. When we combine passiflora and valerian – which have been known for more than 100 years – and the innovative component lactium hydrolyzate, we get a potent effect on the key system of interaction: gamma-aminobutyric acid. These substances come from our daily food and, if our diet is properly balanced and we take concentrated products such as Stress Re.Live, we empower our recovery system. In such a case any stresses we face, of course, will cause a reaction, but the restoring system will run like clockwork. The possibility of recovery after stress will be much higher. This is the key effect of this product. Every well-educated person knows that we need vitamins daily as the body experiences regular elastic processes. Taking vitamins once a year would be of no help at all. BeautySense helps us look good and prolong our youth. It’s also highly important because age-related processes also occur every day. I use Neurovision depending on the level of my cognitive loads, which means I use it on a regular basis. But as for Stress Re.Live… Look, many people drink sedatives or sleeping pills, or try to relieve stress with a glass of wine or stronger drinks. Stress Re.Live is a product for people who want to calm down and really restore their nervous system. If we suffer greatly from stresses and therefore get poor quality sleep for long stretches of time, we feel increasingly irritable and unproductive. This is due to stress eating up a large amount of our energy. And, in this case, we need to answer the question: Do we want to actually solve this imbalance or just alleviate it for the night? It’s like choosing: complete the current task, render a quarterly report or increase sales at the given moment? That’s how it starts, you know? If you say to yourself, “I’m not ready for temporary solutions, I need profound changes,” then first you need to calm down. If possible it’s best to go away on holiday and ask yourself the question: “What can I do if it bothers me so much?” As I said at the very beginning, you need to activate the conscious part of your body and consciously manage stress. What unsettles me? Can I set things right? Is this crucial in my life, or can I let it go? You need to develop a conscious attitude to stress and learn how to manage your reactions. And if you start intentional practice for this, over time you’ll develop healthy habits. Stress Re.Live is but the second step, aligning your biochemical reaction with your intentional practice. I have to tell myself: I have an imbalance of stimulant and calming chemicals. So I’m starting to use this product, and I will use it regularly. To start with, I need to restore the initial level of these sedatives. And I’ll see how it goes. If these two steps work in tandem, I’ll see my impact on the reactions, I’ll feel better and get rid of many problems. Then, you can begin adding personal touches. First, you have continuously, consistently develop a conscious attitude towards stress. You can change your diet. Take any given person suffering from constant stress and pay close attention to what they eat. You’ll see that their problems are usually “right under their nose.” And even an innovative complex such as Stress Re.Live can’t help you if you haven’t built in the right attitude to your diet. Every building is build of bricks, tiny by comparison, and this applies to the right attitude towards your life and your body. In this case, our innovative products play the role of a very reasonable and effective compromise. I don’t always have enough time for good nutrition. I don’t always have enough time for autogenic training and stress management. And on those days, I use this product as a ready-made solution. Yury, thank you so much for these four wonderful and informative conversations. Dear friends, the series of videos about the SSNN line has come to a close. These are 100% natural products that we’re very proud of, and they were created in collaboration with world leading nutritionists. Be happy and healthy and may everything work out well for you! Thank you!